Cadbury Dream, the white chocolate bar from Cadbury Trebor Bassett, is launching a limited edition summer special with Cadbury Dream with real strawberry pieces.
The 49g bar will be supported by point of sale to drive consumer awareness and trial, and will also benefit from Coronation Street credits.
The white chocolate market is said to be growing at a rate of 48 per cent and is the fastest growing sector of the chocolate market.
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