The e-vapour brand blu is expanding its flavour portfolio with the launch of a new and improved Golden Tobacco flavour for its pod-mod device, myblu.
Chris Street, head of trade marketing at blu UK, commented: “We’re always looking at ways to strengthen our flavour portfolio using the latest in vaping technology to deliver innovative products that respond to rising trends. This is why we’re launching a new and improved Golden Tobacco flavour to complement our existing myblu range.”
The revised flavour will be rolled out in stores in the coming weeks and available in both myblu core and Intense Liquidpod variants, which feature nicsalts to closely replicate the sensation of smoking a traditional cigarette.
Street added: “Retailers should make sure they’re stocking a strong range of liquids, including our latest Golden Tobacco variant, alongside other fruit and mint-based flavours, to ensure they’re well equipped to capitalise on the lucrative sales on offer through this fast-growing category.”