Nestlé Rowntree is introducing a new concept in adult Easter eggs - free gift certificates.
The Aero Milk Bubbles gift experience egg (rrp £4.99) contains a gift certificate that can be exchanged for things like facials, manicures and massages.
Meanwhile the KitKat activity experience egg (rrp £4.99) contains a certificate for things like golf and canoeing lessons.Consumers go online to choose which experience they would like.
Nestlé recommends getting the eggs on the shelves as soon after Christmas as possible especially as Easter will be just 12 weeks into 2008 - the shortest season since 1913 - with Easter Sunday falling on March 23.
The company will support its spring range with an £8m spend.