AG Barr is backing Rockstar with an on-pack promotion linked to Entourage, this summer’s big screen spin-off from the hit American TV series.
The promotion, which runs throughout this month and next across 10 million big 500ml cans, gives consumers the chance to win a VIP trip to Los Angeles with their entourage via a text and win mechanic. The star prize for four people includes a private screening of Entourage and a tour of Warner Brothers LA Studios. Hundreds of Rockstar Entourage T-shirts are also up for grabs.
The on-pack promotion is running on both plain and 99p price-marked packs of 500ml big can flavours: original, punched guava, xdurance blueberry and xdurance electric fruits.