Evian is planning to bring back its New Year detox campaign next month.
It will include a limited-edition detox design featuring a drop of water on single bottles and six-packs, together with the message that the body needs 21 days to make a healthy change. The campaign will also promote the purity of the product and provide a health message on the back of the bottles.
The three-week campaign is due to start on January 2 and includes press and radio ads - Danone says the detox message is part of its £6m spend in 2009.
This is the ninth year of the detox campaign, and the new design and pos will be available from the end of the month in store.