The latest campaign for Kinder Bueno comprises a fashion focused on-pack offer. ’The Win 1 of 10 Fashion Prizes Every Day’ activity is featured across 19 million packs of Bueno classic and white. As the name suggests, it gives consumers the chance to win one of 10 fashion prizes every day until Christmas.
The brand has joined forces with popular high street retailers for the campaign in order to offer fashion prizes for shoppers such as the latest ’must-have’ shoes, hair tools, accessories, clothes and beauty products, which can be won via a microsite, BuenoFashion.com.
The promotion is supported by sampling, pos and digital activity.