The Coca-Cola Company and FIFA have announced details of the FIFA World Cup Trophy Tour which takes place in anticipation of the 2010 World Cup.

Starting at the FIFA headquarters on September 21, the route will span 86 countries over 225 days before arriving at the World Cup host country of South Africa on May 4, 2010. According to the Coca-Cola Company, it will travel 134,017km - or more than three times the circumference of the earth - and allow thousands of fans to get a close-up view of the solid gold trophy. Free tickets to the Trophy Tour will be available via Coca-Cola promotions.

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