Nestlé Confectionery is launching more price-marked packs this month.
There is a new £1 price-marked 140g bag of Randoms. This has been designed to appeal to shoppers who prefer rounded price points. A Him study found that more than a third of confectionery shoppers would be more likely to buy a product with a rounded price point than one without.
Also available are price-marked packs of Aero peppermint medium, Yorkie original, Toffee Crisp and Rolo tube. All are flashed at 55p.
Nestlé UK trade communications manager, Graham Walker, says retailers should stock up now as price-marked packs are proven to drive rate of sale (Him research).
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