Blossom Hill is backed by a new £1.2m ’Get things started with the taste of summer’ campaign in a bid to extend the appeal of rosé to a wider audience. The activity focuses on Blossom Hill white zinfandel, grenache rosé and sparkling. The strapline ’Get things started with the taste of summer’, encourages consumers to position rosé at the start of their meal, event or get together. This summer will also see the highest consumer media spend to date for the Blossom Hill brand. Activity includes outdoor, digital, press and radio advertising. In-store there will be tailored point of sale and an on-pack promotion

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