Following the tobacco advertising ban, Hamlet cigars are continuing its famous ‘Happiness is a cigar called Hamlet’ strapline by introducing a limited edition ‘Happiness’ pack in the run up to Christmas.

Happiness is available in four pack formats: Hamlet 5s, Hamlet 10s, Hamlet Miniatures 5s, and Hamlet Miniatures 10s tin.

The promotion will be supported by a cash and carry roadshow throughout November and December, where retailers can win Hamlet stock and pos.

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