Hellmann’s mayonnaise is available in special-edition jars for Christmas, in a bid to drive incremental sales at this key time of year.

The limited-edition jars feature Hellmann’s signature blue ribbon alongside a season’s eatings message, snowflakes and the words ’Ho Ho Ho’ in place of the Hellmann’s logo all designed to promote the product’s relevance at Christmas. The mayonnaise is available in 400g jars, rrp £2.12; 600g jars, rrp £2.89; and 800g jars, rrp £3.59.

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