United Biscuits is launching Hula Hoops Big Hoops the same Hula Hoops that consumers love but bigger to give ’a big crunch and big taste’.
Aimed at the ’sharing’ market, they come in 160g bags with a recommended retail price of £1.93. There are three varieties: original, sour cream & chive and sweet chilli.
At the same time, there is a new 100g BBQ Hula Hoops pack, which is price-marked at £1 specifically for the convenience market.
According to AC Nielsen data, the total Hula Hoops range is worth £81m and is growing by 3%.
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