KP Snacks has kicked off the new year with a £1m nationwide poster campaign for Hula Hoops Puft. The product is part of KP’s 32-strong range of snacks that contain fewer than 100 calories. Available in Salted, Salt & Vinegar, Beef and Sweet Chilli flavours, Puft comes in at 72 calories per pack. According to Nielsen data, the brand is worth £8.9m and growing by 12% year-on-year with a strong repeat purchase rate.

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