Imperial Tobacco has announced the launch of a new range of limited-edition papers in Gold Leaf pouches for 2022.
Launching in July, the new collection of limited-edition papers will be available in Gold Leaf 30g and 50g pouches until the end of September, and priced at £14.60 and £24 respectively.
There will be a series of four designs themed around the concept of individuality, diversity and creative experiences which will be rotated throughout the launch period.
The Gold Leaf trade outer will also feature a new look including an on-pack flash promoting the limited-edition papers to drive further awareness.
Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, commented: “As the cost of living crisis takes hold of households nationwide, the economy price sector is the driving force behind sales within the Roll Your Own (RYO) category, accounting for 56% share of sales and growing at 5% YOY.
“Offering top quality products at affordable prices that allows retailers to cater for their customers’ needs remains a priority for our business. Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited-edition designs.
“In recent years, we’ve found these limited-edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited-edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”
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