From this month, Irn-Bru will be available with seasonal pack graphics featuring the popular Snowman character. The range will be backed by pos material, encouraging people to have a ’phenomenal Christmas’.
The brand is supported by a £6m investment package this year, including digital and social media activity throughout December. Part of this activity includes Irn-Bru’s first new Christmas ad in 10 years, which continues the cheeky ’Gets You Through’ campaign, which went down well with consumers earlier this year.
"Irn-Bru’s Christmas activity brings with it a festive feelgood factor for shoppers," says AG Barr head of marketing, Adrian Troy. "Retailers should stock up to make sure they’re part of this profit opportunity."