Mondelēz International has just launched a new campaign that gives consumers the chance to win cash prizes for themselves plus a matching cash prize to help their local independent retailer.
The Big Win Win on-and off-pack promotion, running to mid-May, invites consumers to nominate their local convenience store for the chance to win a generous cash prize to match their own.
Consumers purchase a participating Cadbury product, go to http://bigwin.cadbury.co.uk and enter their details and those of their local independent store for the opportunity to win a matching cash prize. With 50 prizes of £1,000 and another 50 prizes of £500 up for grabs, 100 retailers could win a prize.
In addition, retailers have the chance to win an additional £100-worth of Cadbury singles stock if they’re a registered member of Mondelēz International’s new retailer-facing website, Snack Display. All they need to do is register or log in to www.snackdisplay.co.uk and fill out the entry form to be put into the prize draw. There are five prizes available.
Frederike Grohmann, brand manager for Cadbury singles at Mondelēz International, said: “We understand that many people have experienced challenging times in recent years so we, as Cadbury, have a uniquely generous way to give back to hard-working independent retailers across the nation. We want to give your shoppers a way to extend the opportunity to others, because winning feels good, but winning together feels even better. We hope the Big Win Win campaign will encourage communities to come together and offer support to their local independent stores in these turbulent times.”
The promotion is available across Cadbury’s full singles and duos range, including both price-marked and non-price-marked formats.
The competition will also be promoted to consumers through PR, digital, outdoor advertising and social media activity. The campaign will include personalised proximity advertising close to independent stores and retailers will also feature in the digital materials to emphasise the importance of shopping locally. There is also new pos material to capture shoppers’ attention.