Heinz is launching a cricket promotion for independent retailers. Running across three key categories – sauces, beans/pasta meals and soup – from now to October, the promotion invites retailers to join The Heinz Cricket Club. Membership gives them the chance to win cricketing memorabilia. One lucky retailer will win the top prize – an opportunity to meet the international cricketer of their choice.
Retailers make ‘runs’ by displaying each of the core range of products. Retailers will be sent disposable cameras to take photographs of their fixtures, and the winning retailer will be the one who achieves ‘300 not out’, and has the fixture with the most impact.
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