Two new ’late night’ flavours have been added to the Doritos range: tantalising tikka and BBQ rib. Rrp is £1.49. Their launch ties in with a new late-night promotion. New packs feature an interactive design which ’comes to life’ in front of a web cam, allowing consumers to access an exclusive Rhianna track and video which they can control and view in ’day’ and ’night’ settings. In addition, an exclusive Professor Green track and video is available online (www.doritoslatenight.com). The promotion will be backed by digital media and PR activity,
According to Nielsen data, sales of Doritos have increased by nearly 20% this year.
Brand owner PepsiCo reckons retailers can push ’late night’ as a new usage occasion.
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