New Maynards Wine Gums Light contain half the sugar and 30% fewer calories than standard gums.
Cadbury Trebor Bassett says the launch is in response to the growth in the healthier confectionery market, which has seen sales soar by 40% since 2001.
The new gums come in roll packs, rrp 42p, and 180g bags, rrp £1.39. Launch is backed by an extensive sampling campaign.
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