Boost Drinks is bringing some love to the UK, in the form of Boost Energy Red Berry 250ml SKU, along with love-themed advertising across Tinder, in time for Valentine’s Day.
The company says Red Berry - describes it as a flavour explosion of mixed berries - is a new flavour for GB, having already become well established in Northern Ireland.
Simon Gray, founder and managing director of Boost, said: “We know that our Northern Irish consumers and retailers just can’t get enough of Red Berry, so much so we have just launched it in a new 500ml SKU for them. It was only right that we brought the flavour to the market across the rest of the UK. As an independent brand ourselves, we are committed to supporting independent retailers, so we wanted to bring them a product we are confident will maximise their sales, and given the timing, it makes an apt Valentine’s gift!”
To assist the launch of Red Berry, Boost is running a huge marketing campaign, with the theme of love running throughout.
First of all, the energy, protein and sports drink producer will be partnering with Tinder, to give consumers the chance to win a dream date. To give maximum exposure to Red Berry, the competition will be advertised across the dating specialist’s platform which reaches millions of people across the UK every day, as well as on the websites of national media such as Heat magazine and the Daily Mail.
The prize includes a fancy meal where celebrity host Vicky Pattinson will act as the ultimate wing woman by talking to daters through an ear piece to ensure they have less awkward silences and only the smoothest of chat-up lines. All of this will be captured as Youtube videos, which will be shared across Boost’s social channels.
Boost says it will also be showing off the new flavour with extensive national media advertising across London and Manchester. Boost will also be giving consumers a chance to try Red Berry beforehand, with a huge sampling campaign in Glasgow during Valentine’s week.