Kettle Chips has teamed up with LoveFilm, the online DVD rental service and entertainment website, for its latest promotion.
According to Kettle Foods, the campaign will reach over three million consumers.
It includes the two brands promoting the ’perfect simple night in’ with the Kettle Chips ’Movie Matchmaker’ which matches a consumer to their perfect film.
Anyone signing up to use the service can also win a selection of prizes including a new LCD TV.
Kettle Chips marketing director Andrew Slamin says: "The promotion clearly positions Kettle Chips as part of the ’wind down’ occasion at home and the TV campaign allows us to communicate the unique benefits of our product in a simple and engaging way."