Magic Tree has been added to screen wash to produce an all seasons Fragranced Screenwash in 500ml and one-litre sizes.
Available in Green Apple, Sunny Citrus and Sport fragrances, Magic Tree Fragranced Screenwash will retail at around £2.99 for the 500ml easy-pour pack and £3.99 for the one-litre version. Created for use throughout the year, the screenwash will work in temperatures down to minus 40 deg C. The no-smear formula removes road grime and insect deposits. Sprayed through the screen washers, the fragrances linger throughout the car, freshening the interior and providing a pleasant alternative to the harsh chemical smells of other washers, according to Peter White, marketing director of Saxon, sole UK distributor of Magic Tree air fresheners.
He said the new screen wash range offered retailers the chance to provide added value in a price-sensitive market. “The expertise of Magic Tree in air fresheners combined with a technically advanced concentrated screenwash has led to a new profit opportunity for retailers.”