Mentos is propelling its mission to bring people together this autumn/winter with a £2.3m media campaign - its biggest-ever; and a new sharing bag format. A new TV advert will run nationally - as well as via video on demand services and social media - until the end of the year. A digital marketing push will run in parallel, promoting the brand’s new sharing bag format, which is available to grocery, convenience and wholesale channels.
The new creative asks viewers: ‘When did we forget to connect with each other?’, showing children as ‘Mentos Mentors’, helping adults make new connections by following the simple way kids connect with each other.
Claire Powley, senior brand manager for Mentos, says: “We’re delighted Mentos continues to be a favourite brand of choice for consumers, and it’s because of its popularity that we’re able to really drive our task of bringing people together and encouraging fresh connections. The new TV campaign will reach millions of UK 16-34 year olds; and with the extra digital support for the new sharing bags, the ‘Mentos Mentors’ campaign really will be hard to miss. It’s an exciting time for Mentos, with the launch of the new sharing bags perfectly complementing our ambition to encourage consumers to connect by sharing their experiences but more importantly, their confectionery.”