Kerry Foods is giving its Mattessons Double Dippers a boost via a £3m advertising push. The sequel to the brand’s successful Hank Marvin campaign is called Miss Marvin.
"This is the first TV creative for Mattessons Double Dippers and is designed to grow meat snacking by attracting a new female audience," said senior brand manager, Tessa McFadzean. The new ad positions Double Dippers as the perfect snack for those hectic moments when you are starving at work or while on-the-go.
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