Scandinavian Tobacco Group UK’s value-for-money brand Moments has been rejuvenated with a modern and eye-catching design which claims to bring ‘added personality’ to the brand and intends to start a shift from the ‘value, yet quality’ to ‘value and quality’ message.

The new design can be seen now on packs of Moments Blue and Moments Original, with packs of Moments Panatella following closely behind in May.

The new packs feature a bigger, more simplified logo and fresher colour scheme with the wisp of smoke extended. The cigars inside each pack remain unchanged.

Moments Blue is well-known among tobacco-selling retailers as a popular choice among those customers who are looking to save money.

STG’s UK marketing manager, Nataly Scarpetta, said “We’re really excited to launch our new look Moments range which we’re confident will appeal to those adult smokers looking for a high-quality value for money cigar. Historically Moments has under-traded in the convenience channel so we’d really encourage those retailers who don’t stock it to consider doing so, as many of your customers will be looking to down trade to cheaper options.”