Low-fat ice cream brand The Skinny Cow, made by Richmond, is back on TV this month with a £1.5m campaign that aims to capitalise on demand for healthy products in the new year.

Ads will be shown during programmes relevant to the target audience of 16- to 34-year-old women.

The Skinny Cow is the number one brand in the healthy ice cream category with a market share of 19.7%, worth £9.1m, according to AC Nielsen.

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