Pot Noodle, the iconic snack brand from Unilever UK Foods, is being relaunched with a £10m marketing spend to reposition it to appeal to a wider audience.
There are new products, formulations and packaging. Addressing growing health concerns, salt has been reduced across the entire range, which also contains more vegetables. There are 10 flavours, including a new reduced salt chicken & mushroom variant. Re-vamped packaging aims to improve shelf stand-out and includes on-pack nutritional flashes of ’only 5% fat’ and ’no artificial colours and preservatives’.
Heavy marketing activity aims to reposition the brand in people’s minds and give it a clearer role as a quick, convenient snack solution for people on the run and busy mums.