Nestlé Confectionery is using GPS technology to find the winners for its ’We Will Find You with £10,000’ promotion. There are six top prizes of £10,000 each up for grabs, as part of £80,000-worth of prizes. The activity features on special packs of KitKat four finger, KitKat Chunky, Aero peppermint medium and Yorkie milk.
Consumers have to pull a tab on-pack to see if they have won. When the tab on one of the winning packs is activated, the GPS technology notifies the prize team, which will locate the winner within 24 hours. In addition, there are 2,000 x £10 prizes available to be won online.
We Will Find You will be supported by a £4m media campaign, which will include TV, radio, poster and online advertising.
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