Nestlé Confectionery’s flagship brand KitKat is launching two new products: the KitKat Bites sharing bag and KitKat Chunky Cookie Dough.
Available now, KitKat Chunky Cookie Dough has an rrp of 60p. The launch is supported by a £1m media campaign, focusing on social media and outdoor posters.
The 104g KitKat Bites sharing bag will be available from September 14. It contains mini KitKat fingers and has an rrp of £1.59.
This launch will benefit from heavyweight media support, with a £4m above-the-line advertising campaign that includes a bespoke 30-second TV ad.
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