KitKat has teamed up with YouTube to offer consumers access to some of its best music, gaming, comedy and sports content to help them get even more enjoyment from their KitKat breaks. There are 74 different packs for shoppers to discover, each with a unique break that can be viewed via a QR code.

Brand owner Nestlé says the engaging pack visuals and the widely recognisable YouTube logo will capture attention. The promotion is backed by a £4.3m media spend.

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