Graze is launching key changes across its portfolio to help retailers make the most of the healthy snacking opportunity.

Graze has a new look which includes an enlarged, clean, white logo for easier brand recognition. Brand owner Unilever says consumer testing has been hugely successful, with feedback that the new packaging has significantly greater stand out on shelf and delivers significantly higher purchase intent than before.

In addition, a new Peri Peri flavour joins the Crunch range. Rrp is £1.20 for a 28g pack.

The launch of the new brand identity and new product innovation is backed by a £6m marketing investment – Graze’s largest to date – across a range of channels, including TV, PR, social, in-store shopper marketing and digital advertising, running until October.