Pringles is launching its biggest innovation in four years, with a new rice-based chip created to carry Eastern-inspired flavours. Pringles Rice Fusion comes in Malaysian Red Curry, Indian Tandoori Chicken Masala and Peking Duck with Hoisin Sauce flavours. Rrp is £1.99 per 160g can. Rice Fusion chips have a lighter texture, with less saturated fat and less salt than traditional Pringles. The launch is supported by a £3m spend.

0161 869 2000www.kelloggs.co.uk

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