Fredericks Dairies has partnered with the number one biscuit brand in the world, Oreo, to manufacture the brand’s first UK ice cream.
Fredericks says the introduction of the Oreo Cones four-pack will be the most significant launch into the ice cream cone sub-category in years. The product comprises a black Oreo flavoured cocoa cone with real Oreo cookie pieces in the ice cream.
While the biscuit brand is already popular with children and teenagers, the ice cream is expected to broaden its appeal.
It will be supported by a marketing campaign that includes extensive national sampling throughout May and June, designed to drive trial and awareness.
The launch will also benefit from a £3.6m campaign from the Oreo parent brand.
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