PG Tips is backing the launch of new-look packs of tea with an £18m campaign including TV ads starring comedian Johnny Vegas and his knitted sidekick Monkey.

Brand owner Unilever is focusing on the health benefits of drinking tea. These will be clearly communicated on packs, which also feature more fresh and natural imagery.

Simon Whitehead, PG Tips business operations manager, says: "The new TV campaign is going to generate major talkability around the brand. Consumers will not be able to miss Monkey and Al’s return."

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