KP Snacks is investing £1.5m in a campaign for Pom-Bear beginning with a five-week TV campaign, followed by social and digital throughout the summer, to drive further awareness of the snack brand.

Matt Collins, trading controller convenience at KP Snacks, commented: “We are really excited to give Pom-Bear the spotlight it deserves to drive awareness and inform mums of its permissible qualities, in a fun and engaging way unique to the brand.

“Worth almost £30m in retail sales value, we know that those who buy Pom-Bear are extremely loyal, with an impressive repeat rate of 50%. Kids will want to eat them, mums will want to buy them and we therefore recommend retailers stock up to prepare for increased demand.”

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