The savoury pastry brand Wall’s, and the Pork Farm’s brand of pork pie, have been added to the roster of the food-to-go supplier, Adelie Foods.
This means customers will be able to purchase a selection of Wall’s pastries and Pork Farms Pork Pies alongside Urban Eat sandwiches.
Launched at the National Convenience Show, this new offering provides a solution to convenience stores previously working with Fresh to Store.
Kim Burgess, head of markets at Addo Food Group, said: “Our research highlights that sausage rolls and sandwiches are on a par with one another when it comes to consumer consumption trends. 55% of people eat sausage rolls to keep them going throughout the day while 53% eat sandwiches, therefore it’s vital to ensure that retailers have both options available for their customers. The partnership with Adelie Foods now provides a convenient solution for convenience retailers looking to buy both sandwiches and pastries.”
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