AG Barr is launching Barr Mix Ups, two new Barr brand flavours chosen by the public.
Ten thousand consumers took part in a nationwide online vote for their favourite mix of range of 15 Barr flavours, with winning Raspberry Ripple and Cherry Bubble polling more than 60% of votes cast.
“Barr has a strong track record of delivering incredibly successful NPD with last year’s Tropicoola special edition selling 1.2 million packs in just eight weeks. Our previous limited edition flavour, Bubblegum, was so successful that it was made permanent and is now the third biggest flavour in the Barr range, said Adrian Troy, AG Barr’s head of marketing.
Barr Mix Ups will be available in two price-marked pack formats – 330ml cans at 39p and 500ml PET at 69p - and the two new flavours will both be sugar free.
“Barr Raspberry Ripple and Cherry Bubble Mix Ups offer a real point of difference to a brand that already offers unique, fun, exciting flavours that deliver on quality, taste and value,” said Troy.
Barr Mix Ups will be backed by outdoor and digital advertising and a range of POS.