The family run biscuit company Bahlsen has announced the launch of a new price-marked mini-bag range spanning its Choco Leibniz, Messino, Waffle and Zoo variants.
Each format contains a miniature versions of Bahlsen’s biscuits and carries a £1 price mark, prominently displayed on pack.
Julien Lacrampe, trade marketing manager of Bahlsen commented: “We noticed a real gap in the market when it comes to delicious snacks on-the-go. Our Mini-Bags offer consumers the same tasty biscuits, but in a convenient and on-the-go format that suits their ever changing needs. Including some of our most iconic biscuits, consumer can rest assured that they do not need to compromise on quality at the on-the-go occasion.”