Luxury ice cream brand Ben & Jerry’s is introducing three new flavours this winter.
The hero flavour, One Sweet World, is set to launch as part of the brand’s European social mission campaign One Sweet World, which reflects Ben & Jerry’s belief that, “communities, just like ice cream, come in all flavours and together we make One Sweet World”.
The One Sweet World campaign, and new awareness raising flavour, is being launched in partnership with charity Hope not hate, to help to unite communities. It is designed to encourage ice cream lovers to be a little n-icer to each other and help do their bit to celebrate unity.
Available now, the new offering, One Sweet World, contains Fairtrade coffee and caramel ice cream, with marshmallow and salted caramel swirls – all churned together with rich chocolate ampersands. Proceeds go to Hope not hate.
Alessandra Salvo, Ben & Jerry’s brand manager, said: “Our One Sweet World campaign has been created to encourage people to do their bit and unite to make our world a sweeter place. We believe that just like ice cream, communities come in all flavours and together we can build a more inclusive future for everyone.”
Ben & Jerry’s is also introducing two additional flavours to its Fairtrade family this season - Empower Mint and One Love! Empower Mint features mint ice cream with chocolate brownies made at Greyston Bakery and a chocolate fudge swirl. Greyston is a social enterprise in Yonkers, New York, which uses baking to support people back into employment, and to turn their lives around through training and education.
One Love combines banana ice cream with caramel, cookie swirls and chocolate peace signs. Proceeds go to help fund the One Love Youth Camp in Jamaica, which supports young people, helping them to unlock their potential through music, dance and arts.
Alessandra Salvo said: “We like to offer our fans something new for the autumn winter season – we know that 65% of Ben & Jerry’s ice cream is enjoyed while watching a favourite TV show or movie, an increased habit during the winter months. We hope this new Fairtrade line-up will surprise and delight our fans.”
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