Bonds Confectionery has commenced a roll-out of priced-marked packaging (PMP) on its £1 Sweet Shop range.
The new PMP will appear on sweet shop favourites such as Chocolate Raisins, Chocolate Limes and Mint Imperials.
Philip Courtenay-Luck, managing director of Bonds Confectionery, commented: “The new priced-marked packs are sure to be a hit among retailers looking to evolve their offering. Having the price marks on the packaging will also attract impulse buyers, leading to higher value transactions. These will be great merchandised alongside queue barriers and next to till points.
He continued: “The entire price-marked range is suitable for vegetarians, which gives retailers the opportunity to market to a whole new audience. Bonds strive to cater towards all customers’ requirements, and without using meat gelatine, have created a diverse range of vegetarian sweets.”
Bonds Confectionery, which this year is celebrating its 120th anniversary, plans to add further lines to its price-marked range later this year.
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