Burton’s Biscuit Company has unveiled its 2016 Halloween Cadbury Biscuits range, which will which launch in August and be on-sale until 31st October.

The Burton’s Halloween line-up comprises four products:

• Cadbury Screme Egg Biscuits returns and will be available in a new 8-pack, following on from the launch of a new 8-pack for Cadbury Creme Egg Biscuits during the Easter 2016 period;

• Cadbury Animals Halloweenies (110g x 8) is a twist on Cadbury Animals featuring Halloween themed biscuits in the shape of bats, spiders and other creepy crawlies;

• Cadbury Mini Fingers (110g x 8) is a Halloween inspired pack format for Cadbury Mini Fingers;.

• Cadbury Trick or Treat Biscuits (330g x 4) is an assortment of 15 bags of Cadbury Mini Fingers, Mini Animals and Mini Dino’s, packed into a handy box ideal for trick-or-treating.

David Costello, head of category & shopper management at Burton’s Biscuit Company, said: “Halloween is the UK’s fourth largest event, appealing to more than 1 in 5 households and representing a huge profit opportunity for retailers.

“Research has shown that over two thirds of shoppers spend an average of £1 per pack on Halloween products, making low entry price points really important.

“With the Cadbury Biscuits Halloween line-up we’re meeting this need, bringing incremental shoppers to seasonal sweet biscuits, and working with retailers to drive shoppers to the fixture ahead of the Christmas period.”

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