Butterkist is launching a limited edition popcorn for the Easter snacking market.

Butterkist Limited Edition Hot Cross Bun popcorn (150g, MRRSP £1.49) will launch on 15 February.

It will be the first hot cross bun popcorn to the market, developed following consumer research which shows that 95% of consumers are interested in seasonal popcorn, and that consumers seek differentiation through flavours and colours. The research also confirmed that Butterkist limited edition products drive consumer appeal and interest.

Commenting on the launch of the new Butterkist Hot Cross Bun flavour popcorn, Anjna Mistry, senior brand manager at Butterkist, said: “Butterkist is synonymous with popcorn, known for Toffee coated and cinema sweet flavours, the biggest flavour segment. Our first-to-the-market limited edition offers a fantastic opportunity for retailers to drive sales as we head into a time of year when there is strong customer demand for sweet, novelty and seasonal products.”

01977 692500