Cadbury Dairy Milk’s Marvellous range hits the small screen this month with its latest campaign featuring the new Rocky Mallow Road flavour and Smashables mould.
The 30-second TV adverts will be aired in a number of high profile, primetime TV slots in a six-week campaign.
It is part of a £4m marketing investment in the brand, which also includes cinema, digital and Mondelez’s first lenticular outdoor advertising activity.
Matthew Williams, marketing director at Mondelēz International, said: “This is such an innovative and exciting product and we knew the marketing had to live up to that. Our campaign is lively and inventive and we can’t wait for it to start.
“We know consumers enjoy the Marvellous Range and love to share it with friends and family. This advert is a great example of this and really captures the magic and personality of the Marvellous brand.”