Cadbury is aiming to deliver joy to consumers this autumn, by offering them the chance to win a personalised surprise based on their favourite interests in a high-profile on-pack promotion.
Launching in September, the Joynormous promotion will give consumers the chance to win a unique personalised surprise worth up to £10,000.
All consumers will find a code when they unwrap a Joynormous promotional Cadbury bar. To enter, consumers visit the Cadbury’s website and insert their code to redeem an online scratch card game.
Those that discover four gold Cadbury icons in the game will win one of 19,900 surprises to the value of £500 and those who uncover five will win one of the 100 Joynormous £10,000 surprises. All winners will be supplied a quick questionnaire that will help Cadbury create their unique surprise.
The promotion will run across Cadbury Twirl, Cadbury Wispa, Cadbury Double Decker, Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Boost, Cadbury Wispa Gold and Cadbury Starbar.
Nuria Antoja, marketing manager for Cadbury countlines at Mondelez International, said: “Mondelēz International has been a great contributor to incremental growth for chocolate singles and we’re eager to push that growth even further with our new promotions. We will inject excitement into the countlines category by giving our consumers the chance to win a Joynormous surprise that is created just for them.
“With a £3m marketing investment, we expect demand to be high, so retailers should stock up in advance and maximise visibility in store with impactful POS to make the most of the opportunity.”