Cadbury Roses has unveiled a new packaging design and new addition to the range, marking the next chapter of the chocolate brand’s 77-year history.

Since its creation in 1938, the designs and chocolate varieties within Cadbury Roses have evolved with consumer tastes. The new carton shape and pack design is closer to the historic ‘Roses’ design, with the reappearance of the ‘Thank you’ messaging brought up to date with a modern twist.

In addition to the design, the chocolate wrapping has been refreshed to address consumer complaints. In 2014, the number one complaint on Cadbury Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours. To address this, a new ‘flow‐wrap’ around each chocolate promises to overcome these problems, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box.

Cadbury Roses is also introducing a new addition to the range, Almond Caramel Bite.

Benazir Barlet‐Batada, marketing manager for Cadbury, commented: “We’re constantly evolving our much‐loved Cadbury products to deliver the most delicious taste experience for consumers. The new Cadbury Roses design is in direct response to consumer demand, and accompanied by the delicious new Almond Caramel Bite, we’re confident the changes will be incredibly well received.”

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