Cadbury has unveiled its biggest seasonal adverting campaign to date, which it says is worth £10m.

The creative reveals “the nation’s most joyful advent calendar” formed from 24 Cadbury purple trucks, where every truck represents a different door of the advent calendar. The advert will then be brought to life when the fleet of treating trucks will depart to a different location every day in an advent countdown.

Following the success of Cadbury’s first ever Christmas advert in 2013 - where they wrapped a London street in Cadbury wrapping paper – the new campaign is set to mark a push by the brand during the competitive Christmas advert landscape. The advert premiered on 7 November.

Claire Low, marketing manager at Mondelèz International, said: “Through this ad, we wanted to capture the huge anticipation felt by consumers during the Christmas Countdown. Cadbury has a well-loved place in family homes during the festive period, and has been bringing joy to the countdown with its advent calendars for over 50 years. Inspired by this, we have created the ultimate advent calendar to deliver joy in a way that only Cadbury can this Christmas.”

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