Coca-Cola Enterprises (CCE) has unveiled a new festive format and its ‘Give a little happiness’ TV advert to help retailers maximise sales over the holiday season.
Following on from the launch of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola Enterprises’ portfolio of 1.75 litre Coca-Cola products will be wrapped up for Christmas with a new limited edition on-pack bow-design.
The new format will be supported by an OOH and digital advertising campaign. The festive edition will also be supported by in-store POS and the launch of this year’s ‘Give a little happiness’ TV advert which airs nationwide early December and will feature a ten-second reference to the new bow bottle format.
Building on a successful 2014 campaign, the advert incorporates the Coca-Cola Christmas truck and Sundblom Santa, to deepen the brand story and drive engagement in the build up to Christmas.
Caroline Cater, director of operational marketing at Coca-Cola Enterprises, said: “Christmas is the most popular calendar moment of the year, and as soft drinks is the most frequently bought category during the festive season, it’s vital we help retailers to make the most of the opportunity and offer exciting national campaigns to boost sales.
“In line with this, our new festive format will be backed by a substantial marketing spend, which includes our ‘Give a little happiness’ advert to further increase visibility over the holiday season. We’d therefore recommend retailers stay stocked up on our Coca-Cola range to capitalise on the occasion.”