Indian snack brand Cofresh has unveiled its 2018 Asian TV advertising campaign, which includes associate sponsorship of the daily talent-searcher reality show ‘India’s Next Superstars’.

The campaign’s theme - ‘Fun Times In With Cofresh’- focuses on the current trend for social snacking at home with family and friends and will feature sponsorship tags across premium Asian TV channels, such as Star Plus, at key selling times of the year including Ramadan, Eid and Diwali.

As well as the company’s high profile association with India’s Next Superstars, hosted by Bollywood director Rohit Shetty and producer Karan Johar, Cofresh is also participating in Zee TV’s one-off ‘Khullam Kulla’ show in March with the Indian actor, director and producer Rishi Kapoor.

“We’re very excited to be associated with some of the most popular shows and dramas that will be appearing on Asian TV this year,” commented Debbie King, director of commercial sales and marketing at Cofresh.

“Events such as Ramadan, Eid and Diwali open up huge opportunities for retailers and the TV campaign, combined with major investment in new packaging across the whole Cofresh range, will significantly raise consumer awareness of the brand and help drive footfall to the store fixture.”