E-Lites is back on TV from 26 December to tap into additional seasonal sales in and around the New Year.

Supporting its E-Lites Curv range, which launched earlier this year, the campaign will also include press ads in national daily newspapers such as The Mirror, The Sun and Daily Star.

Jeremy Blackburn, head of communications at JTI, the company behind E-Lites, comments: “The E-Lites Curv TV ad achieved significant cut through among the relevant target audience when it first aired back in August, and we expect it to have a big impact this time around.

“Retailers looking to make the most from e-cigarettes should take the time now to get their range right and stock up on E-Lites to become a destination shop for vapers.”

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