Chilled ready-to-drink coffee specialist Starbucks is aiming to bring back the magic and excitement of the festive season to the grocery aisle with a limited-edition cup design for the popular chilled coffee drink, the Caffè Latte.
A favourite for customers in Starbucks stores, the ready-to-drink Chilled Classics Caffè Latte is lightly sweetened and made with 100% Arabica espresso roast coffee. It has been designed with a shiny red metallic finish again this year as the perfect chilled drink for the festive season.
The return of the limited-edition red design is being supported by an OOH print and digital marketing campaign, including a Starbucks sampling stand at King’s Cross. This will be bringing on-the-go cheer to Londoners travelling through the station between November 27th-2nd December.
Rebecca Kemp, senior marketing manager, Starbucks Europe, Middle East and Africa said: “We’re delighted to bring back this special festive design for our popular Chilled Classic Caffè Latte this year, alongside impactful marketing activity. It’s a delicious chilled coffee to enjoy when you need a pause from Christmas shopping, wrapping presents, or hosting family and friends.”
Claire Irvine, commercial marketing manager, Arla, adds: “This year we hope to build on the success of prior year sales of this limited-edition cup design, which delivered a Caffè Latte ROS increase of 107.2% vs category average of 31.7%. We hope this limited-edition design will once again spread some cheer for Christmas shoppers, and more customers will be able try the delicious Caffe Lattè for themselves.”
The limited-edition festive Caffè Latte cup design will be available in forecourts and convenience stores and nationwide during November and December 2017.